Interactive Resource Centre (IRC) is a non-profit info media organization striving to create self-empowerment opportunities for the marginalized members of the community through art-based development techniques. Formed in 2000, IRC employs a variety of interactive community tools such as interactive/forum theatre, documentary films, citizen journalism, radio broadcasting, and digital storytelling to create awareness and advocacy opportunities. In addition to utilizing these various tools, IRC has also developed unique platforms to further its objectives such as our annual Interactive Theatre Festival, Vasakh International Film Festival, Satire Fest Festival and more recently it has also created a web-based interactive video site (www.maatitv.com) aimed at creating an alternative narrative of Pakistan.